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Advice on how to approach and conduct a productive Intellectual Property Licensing deal is covered in a booklet from the "Intellectual Property Office" here in the UK, which could be really useful to small businesses wanting to exploit their own IP, or gain access to use other people's IP.
The booklet is designed to give an understanding of the potential benefits licensing intellectual property offers your business. It:

• contains an introduction to the concept of licensing intellectual property;
• gives an explanation of why businesses grant and take licences of intellectual property;
• sets out a checklist of the most common issues which you should consider before entering into any licence agreement;
• provides a list of other resources for those who want to learn more about licensing; and
• provides a list of useful contacts.

Licensing intellectual property is important to all sorts of businesses - not just those in the technology sectors. Companies can derive significant income from licensing, and licensing can offer flexibility in the way a business develops.

The main intellectual property rights (IPR) include: copyright, patents, trade marks and designs. Know-how (trade secrets) may also be an important element of an intellectual property portfolio and can be protected by confidentiality (non-disclosure) agreements and the law of breach-of-confidence. These are explained in more detail in our accompanying booklet 'My IP: Intellectual Property explained'.

The management and licensing of the different forms of intellectual property can be important to the success of the business that invents or creates a product, to manufacturers, to the designers that configure or refine a product's appearance and to the producers of packaging and marketing literature and materials.

This is not a do-it-yourself guide to the law of intellectual property and licensing. Lawyers skilled in intellectual property and licensing should usually deal with the more complicated legal aspects of licensing, but (as with any specialist area) you will generally do better, and save time and money, if you understand the most important principles.

The booklet deals with commercial intellectual property licences. If you want to license on a non-commercial basis, you may be interested in a creative commons approach.

To get the download of this Guide, go to: here

HOW TO IMPROVE YOUR LUCK!

Over a 10-year period, Wiseman interviewed them, asked them to complete diaries, questionnaires and IQ tests, and invited them to his laboratory for experiments. He found that lucky people get that way by applying some basic principles:

• Seizing chance opportunities
• Creating self-fulfilling prophecies through positive expectations
• Adopting a resilient attitude that turns bad luck around

For example, he gave lucky and unlucky people a newspaper, and asked them to determine how many photos were inside. On average, unlucky people spent about two minutes on this exercise -- but the lucky people only spent seconds. On the paper's second page, in large type, was the message "Stop counting: There are 43 photographs in this newspaper." Lucky people tended to spot the message. Unlucky ones didn't.

Halfway through the paper, was a message that read: "Stop counting, tell the experimenter you have seen this and win $250." Again, the unlucky people missed it. The lucky people saw what was there, rather than just what they were looking for. Lucky participants also put effort into adding variety to their lives, tended to be more optimistic, and were happier and more satisfied with their lives.

The good news is that when Wiseman described the techniques to help participants react like lucky people, 80 percent reported being happier and luckier after just one month. One unlucky subject said that after adjusting her attitude, her bad luck actually vanished.

The bottom line? Thoughts and behaviour affect the good and bad fortune you encounter. The most elusive of goals -- an effective way of taking advantage of the power of luck -- is actually available to everyone.

The results of Professor Wiseman's work reveal that people are not born lucky. Instead, lucky people are, without realising it, using four basic principles to create good fortune in their lives:

Principle One: Maximise Chance Opportunities
Lucky people are skilled at creating, noticing and acting upon chance opportunities. They do this in various ways, including networking, adopting a relaxed attitude to life and by being open to new experiences.

Principle Two: Listening to Lucky Hunches
Lucky people make effective decisions by listening to their intuition and gut feelings. In addition, they take steps to actively boost their intuitive abilities by, for example, meditating and clearing their mind of other thoughts.

Principle Three: Expect Good Fortune
Lucky people are certain that the future is going to be full of good fortune. These expectations become self-fulfilling prophecies by helping lucky people persist in the face of failure, and shape their interactions with others in a positive way.

Principle Four: Turn Bad Luck to Good
Lucky people employ various psychological techniques to cope with, and often even thrive upon, the ill fortune that comes their way. For example, they spontaneously imagine how things could have been worse, do not dwell on ill fortune, and take control of the situation.

Prof Wiseman has written The Luck Factor - a best selling book exploring the lives and minds of lucky people. His latest book, "Quirkology", explores the curious science of everyday life, including the psychology of lying, love, and laughter.

Visit the Quirkology site for his online experiments and YouTube videos.

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The BMC Gallery is the perfect venue to hold launches, conferences, meetings and parties. Having held our Christmas party there and then the art market over the weekend it demonstrates how versatile the space is.

For more details on the hire of the gallery, please contact Vanessa on 01273 201306 or email vanessa@mediacentre.org

You are one among many. Millions of us at some point in our lives lose the ability to work, play and even rest severly disrupted by back pain. Acupuncture is very effective in treating back pain and has been used in China for thousands of years to treat everything from anxiety and depression, to digestive disorders and arthritis. It is medication and side effect free and virtually painless.

Contact Tom to see what acupuncture can do for you on 07793 485337 or email tom_ings@yahoo.co.uk

Winter offer: First treatment half price!

Tom has a first class degree in Oriental medicine from the International College of International Medicine and is a full member of the British Acupuncture Council. He treats in various clinics in Brighton and Sussex and also lectures on Acupuncture at the International College of Oriental Medicine.

Are you thinking of taking on some extra space, or simply changing one office for another of a different size or location? Here is a selection of what we have available, one of which could be what you are looking for.

Friese Greene House

• Suite GO3 - 503 Sq.ft @ £1,677.00 + VAT pcm

Old Steine

• Suite 102 - 140 Sq.ft @ £470.00 + VAT pcm
• Suite 201 - 563 Sq.ft @ £2,000.00 + VAT pcm

To arrange a viewing or discuss alternative sized spaces please feel free to contact sales@mediacentre.org or call Christian Knight on 201306.